THE STORY BEHIND OUR AUTUMN REFRESH SALE

Welcome to Luna Primrose, where timeless boho-chic meets the heart of London.
As the city turns golden and crisp leaves dance along cobblestone streets, we’re celebrating the new season with our biggest Autumn Refresh Sale — and here’s why we’re offering such irresistible discounts:

When we launched Luna Primrose in London, we dreamed of building a brand that felt like a hidden garden — slow, personal, and full of meaning. Because of your support, that dream continues to bloom beautifully through every season.

This Autumn Refresh Sale is more than just a seasonal event — it’s our way of saying thank you. We’re offering up to 70% off as a heartfelt gesture to everyone who believed in us, wore our pieces with pride, and shared our story with others.

So if you’ve been waiting to treat yourself: this is your moment.
You helped us grow. Now we’re giving back.

10% EXTRA ON 2 ITEMS
15% EXTRA ON 3 ITEMS
20% EXTRA ON 4 ITEMS
25% EXTRA ON 5+ ITEMS

Discounts are automatically applied at checkout and can be combined with items from other collections in our closing sale.