Welcome to Luna Primrose, where timeless boho‑chic meets the heart of London. As the city basks in long, golden afternoons and balmy evenings, we’re celebrating the season with our biggest summer sale ever—and here’s why we’re offering such irresistible discounts:

When we launched Luna Primrose in London, we dreamed of building a brand that felt like a hidden garden — slow, personal, and full of meaning. Because of your support, that dream is blooming faster than we imagined.

This Summer Sale is more than a clearance — it’s our thank-you. We’re offering up to 70% off as a heartfelt gesture to every customer who believed in us, wore our pieces with pride, and shared us with others.

So if you’ve been waiting to treat yourself: this is your moment.

You helped us grow. Now we’re giving back.

• 10% EXTRA ON 2 ITEMS
• 15% EXTRA ON 3 ITEMS
• 20% EXTRA ON 4 ITEMS
• 25% EXTRA ON 5+ ITEMS

*Discounts are automatically applied at checkout and can be combined with items from other collections in our closing sale.